I am one of the grant recipients. In my experience, there really isn't any catch to the sponsors giving away cash. It's simply to help further the ongoing research and it has been one of the easiest and fastest ways for me to get resources for my own research. Also, it has helped me connect with other grant recipients who might be able to offer advice, IF I need it.
Sigh.
Yes, it's frustrating - but if the predominant response is doubt and confusion, you guys clearly didn't think this all the way through. AI tech is now easy and accessible, and you need to make a very good case why an AI startup would "need" you - along with the platforms you're promoting.