Perhaps they're over stating it. But it's still probably an easier/faster way to get funding than traditional research grants.
To me it wasn't the time commitment, it was the deception. Felt like a sweepstakes eventually because they are not upfront, and you give very private information. They know what's up with how it was designed and marketed (headline) and if they don't I humerously question whether they should be doling out AI grants.
Thanks for the feedback. Will make the upfront time investment more clear.