Because Facebook is theoretically not a news media channel, with hired content creation promoting something as factual reporting. Certainly if an individual posts libelous content, they should be legally responsible for that content. But it's ostensibly not Facebook's content, as a social media provider, and international users make legal enforcement near impossible. Propaganda has always existed in opinion pieces, reporting on "rumors" to disclaim themselves, flyers outside official media channels, etc. Facebook doesn't affect any of that whether it's social media or becomes news media.
Again, it's 4chan with more rules. Anybody can post anything. It's not a place of fact or truth. It's of people sharing their lives, thoughts, hobbies, opinions, notices, likes & dislikes, etc. Some extremist $SIDE-wing Facebook channel is simply posting such things. It's not an official channel for trustworthy news, it's users being social, whether that user is Aunt Flo or CNN.
The core problem is that people think it's a "trustworthy" information platform (and Zuckerberg wants that trust for more customer buy-in). It's not. And it won't be, unless you remove the core personal family & friends social aspect of it.