And part of the propaganda, even today, is the US right trying to equate that somehow to Obama. They are relying on wan, sad whataboutism: "When Obama used social media it was ok", "If Hillary had done this it would be ok".
No. The Trump campaign spent $100M on facebook ads. If they are so proud of those ads, let's see them. Release them. Let's see what they were telling people, and who they were targeting.
For normal political advertising on TV or even direct mail, it's hard to keep what you're doing a secret. For online targeted advertising, there is no such constraint.
We need to figure out a way to make all political advertising, and who it's targeted to, publicly disclosed. Sunshine helps.