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What I want to know is how will MailChimp behave after GDPR kicks in? Will they be more drastic in the clamping down offenders as the penalty for GDPR violations can be substantial.

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MC likely acts as a data processor on behalf of it's clients - therefore from a GDPR perspective consent requirement rests on their clients which would be data controllers.

that being said - MC and other reputable ESPs have for awhile been much more concerned about consent for deliverability reasons

Processors have plenty of liabilities under the GDPR.

https://www.taylorwessing.com/globaldatahub/article-obligati...

absolutely - but they do not have to ensure that data they process is properly consented - that is the role of the data collector.

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