"Morgan Stanley cut its price target on Facebook shares to $200 from $230 on Wednesday, citing concerns about the social media company's ad sales because of its data scandal.

...

"While we think FB's high advertising performance speaks to the value users get out of the ads served, general consumer dislike towards advertising and increased data scrutiny could cause more users to opt-out of sharing data with FB," he said."

Source:

https://www.cnbc.com/2018/04/04/morgan-stanley-lowers-facebo...