Reminds me of Hatsune Miku from Japan, a humanoid persona, with a huge following. Miku is not deceptive about its virtuality. But people still love it. Some people love anime characters - there's a huge culture behind that.
The problem occurs when there's deception about its identity. There will be trust issues in the near future if things like this persist. Then again, would it even matter if some celebrity is a real person in the future?