For what is worth my nickname is from the Sigur Ros song Vidrar vel til loftarasa...
Ha, that's awesome!
The point is certainly valid. If Google steps out of this, they are just going to find someone to fill those shoes.
No, that's simply not true. Lots of things were "Just how things are" until enough people stood up and said "No". Googles' employees are actually using their privilege to try to make a high-profile stand. No idea if it will make a difference, but it is far better than not trying.