[0] https://en.wikipedia.org/wiki/Value_over_replacement_player
[1] https://www.thebalance.com/hillary-clinton-s-accomplishments...
Trump is a guy who does whatever he can to get attention. Given the pathetic state of the GOP slate and the less than inspirational Hillary campaign... people just needed a little push.
Consider McCain. Voted how many times on a full repeal of the "Affordable Care Act" and then when the exact bill had a chance of passing?... Ryan... Graham... McConnel... same party.
There's a reason why Trump was seen as a breath of fresh air to many, and a reason why the Russians saw an opportunity in him.
https://www.bloomberg.com/politics/graphics/2016-presidentia...
So Clinton outspent Trump by nearly double in the entire election, but according to the article, it was the opposite when regarding Facebook spending.
Also, "The data scientist says 84 percent of Trump’s budget asked people on Facebook to take an action, like donating, compared with 56 percent of Clinton’s."