How? It is literally not even close to something to worry about unless, as I posted elsewhere, you either own a gun (accidental deaths), are suicidal, or are involved in criminal activities.
Similarly, the difference in deaths like traffic accidents between countries is so much more massive than the firearm homicide rate that it is absolutely insane to list that as a hard-line criteria.
It is not reasonable or rational to be scared of guns in the US unless you are actually involved in sketchy situations or own one yourself.
>And in all fairness, "it's not a big deal, you probably won't be a target anyway," isn't the most attractive selling point is it?
Only from a psychological perspective. If you are actually concerned with your statistical likelihood of death, this is exactly what you should be interested in. Lurid stories from a country that has a third of a billion people is a completely irrational basis for such a decision.