I wanted to invest better so I took this course to learn the basics of financial markets (I'm a software guy and have zero training in finance). After taking it, not only do I have the basics nailed down but have gained a massive appreciation of finance as a technology that, at its best, mitigates risk and advances society.
Shiller is an authority on the topic, having won a Nobel Prize in Economics no less. His penchant for financial market history and human behavior angle on things is a massive plus for this course. I'd say the course is useful education for entrepreneurs and curious folks alike.