But the issue is not so black or white. Google/Alphabet is not pouring billions of dollars on free products from the goodness of their heart, they are doing so increase their revenue from ADs. As matter of fact, I would think that most of their ad revenue does not come from direct ad products, but indirectly from other products.
Whether ads are ok or not is a different argument (I don't have any problems with Ads as long as they are not too annoying), but the feeling of righteousness is something I can't understand.
Please understand Google is a for-profit public-traded company, with the only objective of making money for their shareholders (nothing wrong with that), but to imply they have all these free products without any hidden revenue agenda (is, mostly Ads), is just ridiculous.