This appears to be a common scam: http://www.mysears.com/Vizio-32-in-Diagonal-Class-1080p-Eco-...

This is absolutely disgusting. The product page: http://www.sears.com/shc/s/p_10153_12605_SPM1880500503P?mv=r... has only a tiny indicator that this is offered by a third-party seller, and searching for the seller's email shows numerous other frauds.