Thanks for the link. That's a great presentation.

Distilling Quirk into something simple has been a challenge since the start, especially overcoming the novelty (for most people) of QR codes, and emphasizing its use in connecting businesses and customers, without disregarding connections between individuals. That's not to say it can't be done - it's just something we need to focus on.

I'll be giving alot of thought to the 'why' instead of the 'what,' as I go forward. That's a great approach.