Oneplus sold its phone on the back of the fact that it was a "startup". Then came this:
According to the Chinese government's documentation, the only institutional stockholder in OnePlus is Oppo.Although Lau initially denied that OnePlus was a wholly owned subsidiary of Oppo, upon release of the regulatory filings they admitted that they are owned by Oppo and are "in talks with other investors" (although nothing has been announced to date).
https://en.m.wikipedia.org/wiki/OnePlus
The opacity of Chinese market was documented in another recent post too:
https://news.ycombinator.com/item?id=16726355
The amazing thing about the scam is that Chinese companies were filing correct numbers in China and fake revenue numbers in US. But with information not easily accessible people got away with it.
I have seen the cheap prices for all sorts of Chinese Android phones on online shops, and wondered if each brand was real. It seems less likely knowing that OnePlus wasn't quite as it appeared.
Kudos to OnePlus marketing team I guess - certainly had a few people thinking they were a startup for sure.
>Based in the heart of Silicon Valley, OPPO Digital designs and markets high quality digital electronics that deliver style, performance, innovation, and value to A/V enthusiasts and savvy consumers alike. The company's attention to core product performance and strong customer focus distinguishes it from traditional consumer-electronics brands.
>With products that speak for themselves and relying on word-of-mouth, OPPO Digital does not have any dedicated Marketing and Sales personnel. We have spent most of all energy on product design and customer service. We pride ourselves on servicing all our customers right here in Menlo Park, California.
>Disclaimer: OPPO Digital USA does not carry any mobile phone products. We are not able to respond to any inquiries related to mobile phone products.
I'm pretty sure this is a different OPPO.
OPPO Digital (Chinese: OPPO影音)[1] is an independently operated overseas division sharing the brand name OPPO with OPPO Electronics, both owned by Chinese company BBK Electronics
This announcement seems to be US-centric; doesn't seem they (or OnePlus) will stop making phones.
The relationship is more that Oppo (phones) is owned by Oppo Electronics, which also owns a part of OnePlus. So OnePlus is kind of a competitor to Oppo, just not very fiercely.
No. BBK Electronics owns Oppo, Vivo and OnePlus. https://en.wikipedia.org/wiki/BBK_Electronics