I was picturing larger scale as in more like journal entries or blog posts than tweets and shares and one-line statuses. Not necessarily lengthy, but enough to give some context and some idea of the writer's feelings/thoughts around whatever they're writing about, yet still within the realm of social. That could include their thoughts on social issues or news (rather than just a link, meme, or one-line opinion), or just their thoughts about life and philosophy and what's going on their lives.