Of course this is much easier to rationalize in this situation. However that's how you end up giving away liberty. You give it up in little pieces in response to extreme situations, then when you go back about your life you don't get it back.
The real issue here is that this gets the whole problem backwards. We shouldn't be looking at a state-sponsored genocide and then claiming that "if only Facebook had more control over public discourse then we'd be able to solve this problem". The "problem" in that statement can be anything from this genocide taking place, to your preferred candidate losing an election. "We need more propaganda" isn't going to solve any of that, and in reality it's just a veiled power grab by companies that wish to control public discourse more effectively.