The data that we share with our third-party ad providers is:
- Your location (so you can get those local car dealer ads)
- Your gender
- Your age
- The targeting keyword "gay"
We currently use AdMob and MoPub to provide our network advertising.
More broadly, this kind of information is never something we would share. We know the sensitivity of HIV status, and know that it has been used to discriminate against our community in the past. When we do take money from direct advertisers (full-screen ads shown at launch), we make sure that they are promoting relevant and beneficial products for our community, and the ads they place are serviced 100% in-app and come with no extra data nor api calls.
Ultimately, our business model is based on subscriptions, which means we are successful when we make software that people love to use. We don't spend our days trying to squeeze a marginal penny out of some remainder-bin ad unit by trading personal data of our users. Instead, we spend our time focused on how to make an excellent product, that works reliably, is free of spambots and harassment, and connects gay guys with each other and the global gay community.