Sometimes it looks like people throw blockchain in a project not on technical merits but because they think the buzzword is a VC magnet.
Sometimes it looks like people throw blockchain in a project not on technical merits but because they think the buzzword is a VC magnet.
That's because they do. A Blockchain without decentralization (and therefore no need for proof-of-work consensus) is functionally just an immutable, append-only object database - the same sort of data structure that any modern, distributed source code version control system (like Git) has always used, before "Blockchain" was even a thing.
Instead of "proof of stake" as the consensus model, you could build a "consortium blockchain" where other parties (ie your big customers) get to validate the blocks themselves in addition to your servers. "Proof of authority" or "delegated proof of stake" are consensus models for this approach. This would be helpful if you want the data to be private but you want to increase trust within your platform.