A couple of months ago, for instance, I bought two pairs of trousers on one day - one pair from a department store where I could use the changing rooms provided to ascertain that I needed a 34", and one from a more "discount warehouse" type place that was having a rather cracking sale. Having tried the first pair on in the department store, I was chuffed - "Great, I'm in a 34!" - and so automatically bought the same size in a pair of jeans from the second place (with no changing rooms), because the price was right. They were at least two inches too big. I'd just bought two pairs of bottoms, in identical sizes, that had clearly been designed with two totally different ideas of how tape-measures actually work.
I learned my lesson and swore never to pay for anything I haven't tried.
I also bought a tape measure of my own - and learned how to bloody well use it!