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I have a theory about mattress shopping:

Purchasing a mattress can be like purchasing a car when it comes to getting a good deal. Let's say you know what car you want, so you just e-mail dealers back and forth until you get their lowest offer. The same could be done with mattresses. Thoughts anyone?

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The problem is that mattress manufacturers create different product lines and variants for each retailer. This makes it difficult to comparison shop or price match between retailers.

Except for when there's several stores of the same chain in the same town.

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