I really hope something this trivial doesn't merit the time of Congress. Unfortunately, I wouldn't be surprised if it did.
"Fixing" the standard size would be fraud, as they don't sell the actual product that they claim to sell.
You want to sell Venti pants - go ahead.
(Even minarchists usually find laws -- common-law or legislative -- against commercial fraud acceptable.)
http://www.nhlbi.nih.gov/health/public/heart/obesity/lose_wt...
http://www.webmd.com/heart-disease/news/20050414/waist-size-...