Thanks for the feedback. I've struggled over a number of iterations to come up with a concise description for the homepage. So far, I've either come up short (as it is now), or needed way too much text to get the message across.

I've been taking the approach of trying to get new visitors to try the service, without requiring an in depth explanation first. The demo page, http://www.getaquirk.com/demo , which I should probably give a prominent link from the home page, is my attempt at that.

I'm starting to wonder whether it can be explained clearly with a good graphic. I'll be exploring wording options and potential visuals today to try to deliver the message more effectively.

I'm concerned that the FAQ page isn't effective at getting the message across. I would have thought that, in the least, the first question http://www.getaquirk.com/faq#what-is-quirk would explain what the app actually does. Is the FAQ page just the wrong place to be delivering that message? (I've been debating that over the last few days).

Thanks!