>"They produce software as a service."
No Salesforce, Box, Slack, Zendesk - these are examples of SaaS companies. Customer pay for those services, the service is the product being sold. With FB the user is the product being sold.
No Salesforce, Box, Slack, Zendesk - these are examples of SaaS companies. Customer pay for those services, the service is the product being sold. With FB the user is the product being sold.
Yes and you just illustrated my point. Advertisers aren't buying software from FB they're buying access to FB users.
This is not strictly true. FB makes Workplace, which is a sort of Facebook for internal and cross-company collaboration (competing with Slack): https://www.forbes.com/sites/kathleenchaykowski/2017/10/26/f...
It just also happens to be something you can sell to others too.
It's infrastructure that enables the rest.