Guardian and others unfortunately used the term "data breach". My understanding of the term agrees with the first definition I found in the internet: "A data breach is an incident wherein information is stolen or taken from a system without the knowledge or authorization of the system’s owner". [Trend Micro]
That was not the case here.
Calling this a "breach" or "hack" makes Facebook look less culpable.
In places where a data breach is a legal defined thing with specific consequences (notification requirements, etc.), the common definition seems to be unauthorized access to information (encrypted data without a reasonable means to decrypt it is usually excluded) without permission under the applicable law and/or policies. This incident is exactly a breach in that sense.
> Calling this a "breach" or "hack" makes Facebook look less culpable.
Calling it a “breach” does not, because a breach is not generally a thing for which the custodian of data is not responsible.
Also, I'm not sure what "applicable laws and/or policies" you are assuming were violated.
Regarding "breach" and culpability: It's the difference between "Facebook did not successfully defend against bad guys, allowing them to do get your data" and "Facebook gave bad guys your data". They may be culpable in both scenarios, but clearly the latter is worse.
As a stated, its a synthesis of the common features of various domain-specific breach notification laws and regulations. A few examples would be the FTC [0] and HHS [1] rules for health information breaches under the HITECH Act, and California's governmental breach notification law [2]; in all of those, and many other similar laws and regulations, breach is defined by someone getting unauthorized access (or, in some cases, making unauthorized use or disclosure even with only authorized access) to personal information, whether or not the custodian directly, or indirectly (e.g., by providing it to an authorized party who subsequently acted badly with it) made it available to the party who acquired or used it without authorization.
> Also, I'm not sure what "applicable laws and/or policies" you are assuming were violated.
In the case of the Facebook breach, it's Facebooks own policies, which is what users have consented to with regard to use of their data.
[0] 16 CFR § 318.2(a): “Breach of security means, with respect to unsecured PHR identifiable health information of an individual in a personal health record, acquisition of such information without the authorization of the individual. Unauthorized acquisition will be presumed to include unauthorized access to unsecured PHR identifiable health information unless the vendor of personal health records, PHR related entity, or third party service provider that experienced the breach has reliable evidence showing that there has not been, or could not reasonably have been, unauthorized acquisition of such information.”
[1] 45 CFR § 164.402: “Breach means the acquisition, access, use, or disclosure of protected health information in a manner not permitted under subpart E of this part which compromises the security or privacy of the protected health information.”
[2] Civil Code § 1798.29, requiring agency to provide breach notification “to any resident of California (1) whose unencrypted personal information was, or is reasonably believed to have been, acquired by an unauthorized person, or, (2) whose encrypted personal information was, or is reasonably believed to have been, acquired by an unauthorized person and the encryption key or security credential was, or is reasonably believed to have been, acquired by an unauthorized person and the agency that owns or licenses the encrypted information has a reasonable belief that the encryption key or security credential could render that personal information readable or useable.”