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Most people won't but somebody else will make the builds and then offer those builds. Example: CentOS

Cant you have a license that forbids distributing binaries?

See that's why I see CentOS as not necessarily a very good thing. It dents into the idea of making money with open source product.

Though in case of CentOS it probably helps more than it hurts. For RHEL, the product being sold and bought is not the bits, but the support.

This won't work for consumer facing desktop apps though.