Runbox is leaving the Facebook platform

This is called newsjacking.

How exactly was it on the Facebook platform?

Searching for "facebook" on runbox.com barely shows any relevant content.

They are saying: "As a consequence we have decided to remove the Runbox page from the Facebook platform."

"The platform" is usually used to refer to the apps that run within Facebook. Is Runbox an app within Facebook or are they just saying they deleted their FB fan page? That's hardly newsworthy (and I hadn't heard of Runbox until now, but that's a datapoint of one only).

EDIT: Apparently it's really just a page. I wonder what's newsworthy about this (since people have been saying "I deleted my FB" forever now).

Even though I think Facebook is one of the least ethical companies out there, I hate that so many other companies jump on the hype bandwagon of "we deleted facebook".

That is literally all every company has ever done throughout history (jump on the next bandwagon).

they are just deleting their fb page? their tech wasn't integrated or related to fb at all?

The last one to leave please turn off the lights