I'm opening a can of worms by saying what I'm about to say but here goes nothing: Why are people criticizing individual companies for "growing at all cost"? Every company was once a start-up fighting to survive, every large company was once medium size and had to fight with the Google, Amazon of their days. It is not the Nash equilibrium to NOT try growing at all cost. If they don't, they'll lose. So at what point should a company stop trying to grow at all cost? Is it when they've won all battles, like Google? So why are we looking into the past to criticize Facebook, Uber, and potentially many more startups that are "growing at all cost"? Of course, the definition of "all cost" shouldn't be taken too literally.