Tesla Looked Like the Future, Now Some Ask If It Has One
nytimes.com
nytimes.com
They've _always_ fought against the odds and always looked like a bad bet if you only looked at numbers. The thing is nobody knows how far that brand value - which maybe only 2 or 3 other companies have, can take you: it's the confounding factor when it comes to 'Tesla predictions'. Fans probably buy into the Musk brand while skeptics underestimate just how far brand can take a company.
Funding shouldn't be problem for Tesla for the next couple of years, and neither should selling cars that they've made. But the so called production ramp up has been postponed for a year now.
If they face two or three more 'unexpected hurdles' in manufacturing and have an autopilot scandal or two, they are in trouble once Merc/BMW/Lexus/Audi start coming up with electric cars by 2020ish. That's the real danger. If they can mass produce model 3s by 2020, they should be fine.
To quote Peter Thiel, "Never bet against Elon Musk."
You can fool all the people some of the time, and some of the people all the time, but you cannot fool all the people all the time. - Abraham Lincoln
Elon musk is on phase 2...and it can go on for a while..it seems..
In what sense?
Elon originally said they were going to try to start production in July 2017. He also said they’d probably miss that date due to supply chain failures, but that he needed to set a date so suppliers could set plans.
To say they delayed the ramp by a year, that would mean they were delivering the first units in Summer 2018. They’re obviously ahead of that so it would seem to me the delay is much less than a year.
At 50,000 units in the first year, it would be one of the most successful first year model vehicles in recent automotive history. At 100,000 units the second year, it would be one of the most successful luxury sedans on the planet.
At 15 billion people are wondering where all the cars are coming from.
At 70 trillions it’s pretty much just cookie clicker.
Tesla claimed they'd produce as many as 200000 Model 3s in 2017 and 400000 in 2018.
Restricting to "first year model vehicles" is silly and seemingly completely ignores how automobile companies work.
There’s a floor for the stock value: the value of the mark to a Chinese upstart EV company (of which there are already a dozen producing a higher volume than Tesla).
Fortunately China is no longer allowed to purchase consequential US companies. If Tesla were ever sold, it would go to a US, European, Japanese, or South Korean company.
Everyone knows building cars is a capital intensive business. You need to build expensive factories for every new line you want to roll out. It takes time. I think Elon has been whipping his employees a bit harder in the last few days - and I'm confident they'll be able to turn the situation around. All their jobs depend on it...
Whipping your employees a bit harder is no cure for bad management decisions and promises. It also doesn't make problems simpler or quicker to solve.
Perhaps people forget the scale of the Gigafactory and how important batteries will be over the next 100 years.
Let's see when Apple starts giving all their patents away for free.
https://it.wikipedia.org/wiki/Fiat_Panda_(1980)#Panda_Elettr...
the only thing that's credit to Musk is to have made EV "premium" and "novelty" enough so that people will to pay a higher total cost of ownership to be part of the brand vision.
It has failed to achieve what is the standard baseline for mass production of cars today, a sustained production rate within controlled quality parameters, and failed to differentiate in other areas, falling behind most other automakers (and non-automakers) in innovation (especially autonomous driving).
There is still hope that it will solve the Model 3 problems, but at this point (including the desperate "volunteers to prove the haters wrong" email) it seems more and more unlikely.
What other car has better autonomous driving?
Oh, and Google. By very, very far.
Tesla hasn't even caught up to its original Mobileye-powered Autopilot.
I can't get Waymo/Google autopilot in a vehicle I can buy. I can get Tesla's autopilot.
The latest Tesla autopilot software update (2018.10.4) has shown drastic improvements (30+ Youtube videos from owners in thread): https://www.reddit.com/r/teslamotors/comments/84xt43/collect...
You can continue to hope and wait for Tesla to deliver. So far, it hasn't.
Who cares? I'm not buying a luxury vehicle on promises of what it might do given enough time.
I'm unwilling to buy a car stuck in time in it's model year, or that must wait years for a software upgrade. Then again, I'm happy with my iPhone, bugs and all; it'll get updates too, and works just fine between iOS updates.
You know I used to think this way, then all my computing devices started changing often for the worse with every update.
For me a stable device that doesn't change month-to-month is a feature, not a disadvantage. Give me the LTS branch of the car world.
I can't get that sort of experience from stodgy, risk adverse legacy enterprises. I want to support enterprises that want to succeed or die.
EDIT: Edit after your edit, keep the LTS builds, give me nightly! Tests pass? Ship it!
If there are bugs, more tests! And always, always, always degrade gracefully.
Now we're getting in to why traditional automakers are 'stodgy' and 'risk averse'.
I do agree that there is a lot that can be improved in cars, but a ship software at a million miles an hour approach seems like the kind of practice that will end up externalizing the costs to the rest of us.
Edit: I'm gonna leave this up, but it doesn't really reflect the friendly tone I'm trying to put across - I've enjoyed this chat.
It’s a car, not a web site. People other than the drivers’ lives are at risk when you drive on public roads.
My fancy-schmancy Tesla Models S meanwhile can do an ok job of following lanes as long as you keep your hands on the wheel and pay attention to ensure that whenever it doesn't detect your hands on the wheel that you give it a little tug.
I love my Model S, but they really bit off more than they can chew in the "writing our own software" department.
This sounds terrifying. Why did you trust it enough to experiment with your life?
I have the new Accord. It's not really autonomous. Adaptive cruise control and auto-braking aren't bad, but the lane keep mostly just jiggles the steering wheel to notify me when I depart the lines, and all the time it mistakes construction and seams in the pavement as lane lines.
Which is ironic given that Tesla is in the old Fremont facility where Toyota schooled GM on how to do exactly that ...
My guess is a mentality of "everything is wrong, let's rebuild it from scratch internally and it will be better", ignoring decades of practice and experience.
The most recent goal they have set is 5000/week. It was originally slated for Q4 2017. So that date has slipped now by at least 3 months.
I doubt they’ll hit it in Q2. Maybe they won’t hit it until 2019.
But all available evidence suggests the will hit it. Every previous goal was met, why would this be the first one that isn’t?
> The next goal they set was 5000/week. It was originally slated for Q4 2017. So that date has slipped now by 3 months.
Those feel like unambiguously contradictory statements.
> Every previous goal was met, why would this be the first one they can’t hit?
Because... they quite literally did not hit the goal?
This is just one (of many) "short case" articles against TSLA. According to almost every source I've come across, Tesla has continually shifted the goalposts around meeting their production schedules, and is burning through cash at an unsustainable rate.
Recently their credit rating has been downgraded, and they need, and it will be difficult to get, a massive amount of debt to continue operations.
I'm not real clear on what people base their expectations on them succeeding on.. hype?
An excerpt:
"In downgrading, Moody's states:
Tesla's ratings reflect the significant shortfall in the production rate of the company's Model 3 electric vehicle. The company also faces liquidity pressures due to its large negative free cash flow and the pending maturities of convertible bonds ($230 million in November 2018 and $920 million in March 2019). Tesla produced only 2,425 Model 3s during the fourth quarter of 2017; it is currently targeting a weekly production rate of 2,500 by the end of March, and 5,000 per week by the end of June. This compares with the company's year-earlier production expectations of 5,000 per week by the end of 2017 and 10,000 by the end of 2018."
That doesn't sound like "exceeding production targets" to me
So far the closest thing is the Bolt, and it’s not all that close.
2) Other companies like to sell cars at a profit. That hasn't yet been achieved with EVs.
Here's the problem. Tesla's cars have two key things that make them competitively interesting: Autopilot and their electric drivetrain. Take those away and their cars are a special kind of "offensively uninteresting". The interiors are horrible, deserving of a car half the price. The build quality is inconsistent. The tech is pretty cool. Parts are unavailable.
So, start with autonomous. Which is easier: for another company to achieve autonomous on-par with Tesla, or for Tesla to fix the design and engineering problems they've been having? 3 years ago, people might have said the latter. But today, we can name 3 companies who arguably have on-par or better driverless tech than Tesla (Google, GM, Uber). There are cars you can literally go buy today that get 90% to what the Model S does (2018 Audi A8, 2018 Accord, 2018 Cadillac CT-6). In some cases, they do better. Where's the competitive advantage?
Electric drivetrain. Tesla is still leading here. For how long? BMW will have an electric mini out in 2019, an electric X3 out in 2020, and 25 all-electric models by 2025. Audi will have an all electric Q6 by 2019, you can put a pre-order in today, 310 mile range. Toyota is planning 10 EVs by early 2020s. Ford is releasing an EV performance car in 2020 (huge missed opportunity to resurrect the Thunderbird brand, as they went with "Mach-1"). Volvo just spun off Polestar into a performance EV brand. The list goes on.
Tesla's massive investment in energy development will be the single thing that might save them; if they fail at making cars in 6 years, at least they can sell batteries to the companies who, well, know how to make cars. But, oh guess what, VW is sourcing their batteries from LG Chem and Samsung. Toyota is making them in-house, and they've said publicly they've achieved a "research breakthrough" on solid state batteries they aren't sharing [1].
I want Tesla to succeed. But, frankly, they have about a year to get it together. That means fix their QA issues, up the interior quality, get autopilot working, drop prices across the line. Possible? Honestly, it doesn't seem likely. But I'm holding out hope.
[1] http://www.autonews.com/article/20171026/COPY01/310269958/to...
If you want an EV today, that makes complete sense. They're the best, among the only on the market.
In three years, that won't be the case, and you'll probably be re-evaluating your position.
And all of those have instruments panels...
Tesla has pushed the car industry forward decades in a few years. The big players were just competing in price and size of vehicles and never taking risks. Elon Musk has the vision and charisma to execute and move Tesla to the forefront of innovation, keeping everybody else in its toes trying to catch up. I don't think the market cap will fall anytime soon for this company.
I don't think so. Musk doesn't seem like the type of person to compromise on a vision for a (relatively) small buyout. He'd have probably declined if given an offer.
Really? The stock is down about 20% since the beginning of this month. It already happened.
I want Tesla to succeed. I think the company has done a lot to make electric cars mainstream, at least in people's minds if not in their driveways. But I see no justification for Tesla having a market cap in the same range as GM, which sells 10 million cars per year, or Ford, which sells about 7 million cars per year. Tesla sells about 100k cars per year and is burning through money pretty fast. It might have made a positive contribution to society, but at the end of the day it's a money-losing company and the stock price is going to reflect that.
Tesla is failing at manufacturing. They have been for a while but they got away with it because their innovation was perceived as far enough ahead. With Nissan, GM, Jaguar, BMW, Porsche, etc. now in the EV space and Uber, GM, Waymo, etc. in the SDC space they have meaningful competition.
They have survived on innovative products for a while...they are trying to continue that with the Semi and with the power wall, time will tell if they can actually build them - which is a precursor to just about everything else.
This is especially confusing because, of all industries, the general public knows the most about manufacturing excellence when it comes to cars. There have been tons of books written about Toyota, and we've even seen the birthplace of auto manufacturing crushed by that manufacturing prowess. It's practically a religion.
Why didn't Musk learn from all that history?
More serious answer: I think its fair to say the concern isn't the miss of an individual deadline or even multiple deadlines. Its the attitude and the process and the communication that surround those misses. There is no seemingly justifiable cause for continued misses beyond Tesla not having the internal knowledge or controls to make this happen. That, the process concern, is more of what you are seeing than a concern over a late project. When the response to missing a project deadline seems rooted in CEO ego I get concerned.
Tesla made financial bet that they deliver high volumes of Model 3. It does not matter if Model 3 is good car and customers love it. Tesla must ramp up their production very fast or Tesla runs out of cheap money.
Tesla has no problems with customers. They love the car with passion. It's the investors who will choke Musk to death later this year if he has to ask more money to continue with struggling production. He will get the money but it will have high interest rate and Tesla stock will come down 30-50 percent. Currently Tesla is producing 20% of it's target. Their production curve is not growing steeply enough. In fact it's slowing down.
https://www.bloomberg.com/graphics/2018-tesla-tracker/
ps. High flying arguments that don't look into details of each case, like "Never bet against Musk" or others have solved technical difficulties too, are not really useful for investor.
Tesla is not going to financially recover if Model 3 fails to deliver within a year. Musk is taking huge risks and so far it has paid out. That's a thing to admire in him.
But the risk taking means that there is no fallback. Model 3 will either make or break Tesla. They have to deliver Model 3 in large volumes or it's game over. They have no time or money to try again or fall back into the small volume luxury car business where they have time to develop the technology.
Clock is ticking.
Over 1058 per week is not half of the 2500 per week is not the 5000 per week is not 10,000 per week that was the plan.
The issue is that their spending grows much faster than their plans for delivery and they will end up diluting their stock.
In general, comparing a massive company's notable operational issues to "software project delivered late" is nonsensical. If your software company's sole source of revenue is selling packaged units of your software and your company is continuously showing that it's unable to deliver those units of software in time, creating massive cash shortages - then yes, the market cap of your software company is going to suffer.
Quality control specifically for the Model 3 or quality control for the Model S? Clearly the Model 3 quality isn't good enough right now, but it seems quite likely that given time they should be able to bring it up to Model S levels. I don't know if that's good enough, but I think it might be. Will Tesla have time to reach that quality level? I think they probably will, but they may have to raise more money to pull it off. And they may have to raise that money at a less than favorable valuation. However, the idea that they won't be able to raise money at all seems unfounded to me, just like the implied notion that they can't fix the quality problems.
There's a big difference between "Tesla is struggling" (yes they are, and it's not even the first time) and "Tesla is going to fail".
Why aren’t they where Ford/Toyota/GM/Honda/Kia/anyone else is?
I thought one of the big ideas behind the model S was that they would use it to learn higher volume manufacturing (relative to the roadster) so that when the model three came they be ready.
We are not seeing that at all.
The damage to this rim is something that would cost a non-significant amount of money to replace or repair.
I'd argue that very few (if any) people would knowingly and willingly pay full price for a car with this kind of damage.
You included.
I keep seeing people say that Tesla is dead in three months. They have ~$3 billion in cash with the ability to dilute at will. The irrational, negative emotionalism that's being directed at Tesla right now is incredible. I can't imagine where it's coming from or why. There's almost a lust for them to fail. Nobody cheered for the death of Fiat or Jaguar like this.
To be honest with y’all, I have no clue how amazing or horrible Tesla is doing. Headline after headline just pumps the hype and makes connecting the dots and fitting real performance into a context harder and harder. I do get value from others’ speculation as it helps me see things from new perspectives, however each new hyped story seems to obfuscate what’s really happening.
On the other hand, to be worth its valuation, Tesla probably needs more than a year of uncontested dominance. So even if Tesla retains all the pre-sold Model 3 customers and is on track to fulfill those orders, "too late" could come sometime later this year.
https://www.greencarreports.com/news/1114853_china-plug-in-e...
$900m in bonds due in early 2019
Loss of full $7500 federal tax credit probably in Q2 2018 but definitely Q3.
Is this in any way true? My understanding was that Waymo, or even the DARPA grand challenges, were what kicked self driving cars off, and the driver assist features were picking up steam before Tesla.
For now it seems that investors will continue to pour money into them and they won't need to.
You're right that it's not a death sentence because the brand/trademarks have value and are part of the bankruptcy process. But many companies that still exist in name aren't "really" the original companies. Such as Pabst Blue Ribbon beer, Blockbuster Video, or Atari, to name a few.
I feel like Tesla is spending money like it's going out of style, because it's building a new industry. They have a great network of charging stations and are expanding it extensively. A year ago when I got a Model S I drove it 2K miles each way to the family's place (CO to NC). And honestly it went fairly smoothly. Since then the charging network has expanded dramatically.
When I first got the Model S, my fiance thought about taking a road trip from CO to Nebraska, but because I got the cheap model, I could make it to Nebraska because it was downhill, but I couldn't make it back uphill. But, they've dramatically enhanced the I-80 superchargers.
Ok, so if you are building a new infrastructure, how much money spend is too much? How do you know if spending money like it's going out of style isn't going to end up in returns later? Tesla is building out a great infrastructure for charging, nationwide. One of Tesla's products, and one of it's determiners for success, is the charging network. When I got my car, Dec 2016, we started on a trip cross country with the kids, and I was like "I only give us a 50% chance of success". Between not knowing how charging was going to work, and not knowing if the kids were going to get into a fight because of being cramped in the back. I expected we wouldn't event make it out of Colorado before something turned us back. But, we made it there and back fairly smoothly. Had to learn some things about electric cars, but it worked great.
I'm really a car guy, and I love the sound of a V8. But, the Tesla is amazing. Could I have gotten something better from Audi for $75K (about my spend after incentives)? Probably. Do they have better self driving? Probably. But, with the maintenance on my A8 that the Tesla replaced, it's cheaper to run the Tesla than it was my Audi. Which, honestly, isn't a high bar to reach. My 2008 Audi A8 was a better car in many ways, as far as toys. But, the Tesla I've put over 20K miles on, with $0 for maintenance.
I think Tesla is building the infrastructure of the future, and they are spending money now to make something of huge value in the future.
How much is too much to build the future?
On top of that, their platform is a rolling data gathering system. Images, temperature, time, speed, density of vehicles around it, battery charge level. Do you want to know if it makes sense to build a hotel in a new area? Tesla has data that can be useful in making that decision.
Tesla is way more than just a new incarnation of the struggling auto industry.
That statement is pretty irrelevant, though, when it comes to whether or not Tesla can be a going concern. There were tons of railroad companies in the late 1800s that "built the future", and same thing with telecom companies in the late 1990s. While we're still reaping the benefits of those investments today, almost all of those original companies went bankrupt.
- Mass produce it without flaws
- Dont run out of cash.
Pick two.