Hacker News Reader

Comment by cmac2992 | Hacker News Reader

As far as I'm aware, the data only flows one direction, from the 3rd party data partner into facebook, not the other way around.

View on HN

That's why I put the word creative in there. If you ran the segmentation one way and ran some ads and then uploaded some data into Facebook and ran the same ads, you could infer what effect your added data had when combined with Facebook's data, possibly to the individual level if the person interacted with the ads/converted to a paying customer.

I don't have a specific use case because its not my industry, but Facebook's approach seems to be to give people tools they know can be misused in creative ways but then frown sternly if they get misused, so it wouldn't be out of character.

What wait? Why would Experian send data to facebook? I thought facebook already knew enough. ALSO WTF Experian can sell my data about me to the highest bidder?

It is used for income targeting in ads. Sorry about the lousy/spammy reference, but it's the best explanation I could find.

From [1]:

"Partner categories are, importantly, only available in specific areas. Acxiom provides data from Australia, France, Germany, the US, the UK, and Japan. CCC Marketing provides data from Japan. Epsilon provides data from the US. Experian provides data from Australia, Brazil, the UK, and the US. Oracle provides data from the UK and the US, and Quantium provides data from Australia."

[1] https://boostlikes.com/blog/2017/08/target-facebook-users-in...

Ya, that's exactly what these data brokers do. Its anonymous(when in FB ecosystem) to the end advertisers but they sell your data to ad platforms or advertisers.

Reply on news.ycombinator.com