I think that's a really good point actually, thanks for mentioning. I think people shrugged off the overarching privacy and surveillance issues of PRISM et al, even as egregious as it was, but once it comes out that FBs data shenanigans were being used to aid the most hated political figure in recent history, THEN it's a big deal. Thats kind of my point really. TBH though I'm just glad that people are catching up now and its reaching the masses. I thought the whole Snowden thing with PRISM etc was going to be a game changer, just this unbelievable revelation that confirmed the worst fears of the big data adtech industry and its potential for abuse, but had to sit in stunned silence as it was brushed off entirely without incident.