Hacker News Reader

I wonder if this just means they know so much about people from first-party data they've collected (including their share buttons on other sites) that the additional performance gains from third-party data weren't worth much.

View on HN

Maybe they used the partner data as ML training data and now they don't need it anymore :)

That would likely be a violation of the contracts signed with the data aggregation companies.

Maybe they will be slightly better than the emails in my spam folder

For the amount of data Facebook collects, the quality of advertising they provide is pretty much garbage. Late night tv infomercial quality.

THIS! Plus, the pixels ability to learn and adapt and custom audiences... tells them much more than some stale expensive data can.

Reply on news.ycombinator.com