What makes you think that the current process isn't good? That regulatory experts, say like the FDA/USDA/EPA haven't given it any rigorous thought?

Hybridization of plants swaps thousands of genes at random, in an uncontrolled manner. We've been doing that for a thousand years, and just breeding stuff out in fields to see what sticks.

Geneticaly modifying rice to produce more vitamin A required changing only 2 genes, instead of thousands, but somehow people find that scarier because it seems "new".