You assume that they all want to scale. There is a place for us boring people. We are the ones who do something well and are reliable. We don't blow the profits on fancy cars and houses. We have shit loads of cash in the bank at all times relative to t/o. In 18 years of trading there was one month that me and my partners didn't pay ourselves - to cover employee salaries without creating an overdraft.
Bugger scaling - I'm happy to sleep at night. Some of our customers are amongst those that you will almost certainly have heard of, regardless of which country you live in.