I used to work on email archival. Anyone who says they’re passionate about that is either lying or doped up on barbiturates.
(Also, it's an insufferably pretentious question, even if not actually illegal.)
[1] E.g., it might be legally acceptable for a role in a religious organisation.
What do you stand to learn about the quality/fit of a candidate from the question "why do you want to work with us?"
They could give a 100% bombshell answer and yet not at all fit the role.