Obama, Facebook and the power of friendship: the 2012 data election (2012)

"Consciously or otherwise, the individual volunteer will be injecting all the information they store publicly on their Facebook page – home location, date of birth, interests and, crucially, network of friends – directly into the central Obama database.

'If you log in with Facebook, now the campaign has connected you with all your relationships,' a digital campaign organiser who has worked on behalf of Obama says."

Good stuff.

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