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Kind of shitty that they didn't mention that you can delete the data from your Google account and disable further data collection (at least for the stuff mentioned in the article). I guess that would have made the article more informative and less scary.

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Can you? Does that actually delete data from Google's database? Or does it just flip a switch so the won't serve you "personalized" ads based on that data?

I don't know what really happens when you click the delete button but I assume it does what is says. Why would they offer to delete the data and then not do so? Some intern finding out about that would cause a PR disaster and maybe even legal trouble. Doesn't seem worth it, they could have just not added the feature then.

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