Apple doesn't give a sh** about your kids

The author is right about one point. Apple fears the low cost Chrome books/pads encroaching on their educational sector.

But the author misses the reason why. It is not the money they might lose now that scares them. What scares them is that they lose their "in" to impressionable young minds such that they can manufacture legions of fanboi's who will forever unquestionably pay a price premium for apple hardware in the years to come.

That's what scares their 'money folks'. That lost future revenue from someone who's first real contact was in school with apple hardware, and was turned into a fanboi who will now line up hundreds deep at "the store" to buy the latest massively overpriced apple 'thing'.