Right, but what about those "indie" content creators, popping up everywhere these days: YouTubers, Instagrammers, independent musicians and clip-makers, poor startup founders, needing to create a 1-minute marketing video twice a year... All those, I think, would spare $50-$100 for a good piece of software but not more than that. And if someone would analyze how they use professional products, I'm sure, it would converge to some stable ~30% subset of features big products offer