Right, I would even narrow down my question to "why nobody competes Viably in a non-professional market". Both Avid and Final Cut are overkills for a ski-trip video editing, while simple things like iMovie and friends are waaay to stripped down.
If your content doesn't generate revenue or revenue generating leads, you have a hobby and need to decide whether to invest in the hobby.
Edit: in my last trip to China, I actually saw the mushrooming "mobile live video streaming influencer" industry and looking at their equipment (portable large battery powered klieg lights, audio gear etc.), it's pretty clear the influencers were investing.