Liked his post on LinkedIn[0]. A level of detail and personal responsibility that I don't think we see too often in these post-mortems. Hope their learnings enable Kevin + team to build something even more useful next.
I wonder if this service is profitable under some kind of model. They were definitely trying to address a real problem. Shipping stuff, especially awkward/special needs stuff, is a pain. I think it’s pretty hard to offer the service in a way that the value exists and can be explained easily to customers though.
a wise men once said, and I can't find the quote, something like 'don't chase customers, attract them, and delight your biggest fish' ?