>Facebook friends lists, tags and photos allowed Obama operatives to identify a person’s close friends, which they then matched with offline public records. (Was this person likely to vote for Obama, but unlikely to get out to vote?) They then told the app users which of their friends they should send campaign messages to.
http://www.politifact.com/truth-o-meter/statements/2018/mar/...
They seem pretty different. Not just in how the data was collected, but how it was then used.
The research into Facebook likes and personality and the manipulation of those psychological profiles, which CA based their entire operation on, didn’t even exist in 2008.
Comparing the two is absolutely a false equivalency.
And the CA scandal goes way beyond the Facebook stuff. The company is allegedly involved in various illegal and anti-democratic activities around the world. Are people really downplaying this simply because they support Trump and CA has a Trump connection?