What's new is the way Opentrons is offering value: thru low-cost hardware and open-source software. With the OT2 they ditched the use of a manual pipetters with dedicated 8 and 1 channel pipetters (a good move). The software looks more polished... but not caught up the industry yet. Definitely catering to the DIY crowd.
The larger, highly capable robotic liquid handlers cost in the $100-500k range (examples: https://www.beckman.com/liquid-handlers, https://www.hamiltoncompany.com/products/automated-liquid-ha..., https://lifesciences.tecan.com/products/liquid_handling_and_...).
This little guy is the smallest of the batch, but interesting to keep an eye on.