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>It's that people are working out what it is they've agreed to to use the service

If the vast majority of users are only working out what they have signed up for now, after using the service for years, then it would be hard to argue that Facebook's users have given informed consent to a contract, which is generally a legal requirement here for it to be said that you have agreed to something.

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When I and a lot of people I know signed up, an active .edu email was required. It was like the unprofessional kids' version of LinkedIn. The implicit conditions of the agreement to sign up for an account - that only other students and academic faculty could use the service and engage with content - were completely abandoned after they had cornered a part of their "social graph".

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