https://www.monero.how/why-monero-vs-bitcoin
The big one for me is privacy:
“The most critical flaw in Bitcoin is its lack of privacy. If you give me your Bitcoin wallet address so that I can send you a payment, you immediately compromise your privacy. I can see as a matter of public record how much money you have in your Bitcoin wallet ”
I don’t want other people to know how much money I have when I pay them for goods and services or how much I have paid to others in the past. This wouldn’t happen with a bank account but could happen with bitcoin.
I don’t necessarily want people I am negotiating a contract with to know my hand. It potentially gives them an unfair advantage.
If my Monero transaction history can be figured out by a government agency with lots of resources but not the average business, that doesn’t necessarily invalidate Monero for my use cases.