15m 34s, Zeynep says: "as a public and as citizens" [1]
And HERE is the problem.
Facebook sees us ONLY as Product (our data) that can manipulate/buy/sell - and treat us accordingly.
Advertisers see us ONLY as Consumers they can sell to - and treat us accordingly.
Politicians see us ONLY as Votes (not voteRs) they can snatch - and treat us accordingly.
And we let them.