An Empirical Study of Affiliate Marketing Disclosures on YouTube and Pinterest [pdf]
aruneshmathur.co.in
aruneshmathur.co.in
First, we find that—on both YouTube and Pinterest—content with affiliate URLs have significantly higher user engagement compared to content that does not contain affiliate URLs.
Second, we find that affiliate marketing disclosures appear in three distinct formats—which we term Affiliate Link disclosures, Explanation disclosures, and Support Channel disclosures—as opposed to one standardized format.
Third, we find that the overall prevalence of these disclosures is low: only ∼10% of all affiliate content on each platform has accompanying disclosures.