I'm not aware of any US protections unless they came along with recently passed legislation, but the GDPR had some recourse for European citizens. They are now guaranteed a right to explanation and a right to correct the data. So if a person is given a higher health insurance premium, they are allowed to ask for an explanation. If the answer is "Google thinks you're gay, so we're raising your premium," the person is allowed to correct the information, basically saying, "I'm not gay, so please lower my premiums to what they were."