Every company's destiny is decided by revenue and profit. Facebook will be fine as long as the advertising money keeps coming in. Will it? I don't see why not. Companies don't care about user privacy.
Except they do care about their associations and brand management:
'At least three companies -- Sonos, Commerzbank (CRZBF) and Mozilla -- have pulled advertisements off Facebook after a data scandal engulfed the social network. Others are asking tough questions.
Unilever, which owns brands including Dove, Lipton, and Ben & Jerry's, issued a forceful warning to the platforms in February, saying they had become a "swamp" of fake news, racism, sexism and extremism.
"We cannot continue to prop up a digital supply chain which at times is little better than a swamp in terms of its transparency," said Unilever marketing boss Keith Weed'[1]
[1] http://money.cnn.com/2018/03/23/technology/advertisers-faceb...
We'll, they're contributing to this [1].
As much as they "hate" the platform, they still love the ad targeting it provides. They all do. Which is probably one of the only reasons these brands even bother.
They just can't help themselves when it comes to being able to push $X towards women only, in their 30's, who have small impressionable children at home, are affluent enough to buy expensive soap, etc, etc, etc.
[1] https://www.nytimes.com/2017/10/08/business/dove-ad-racist.h...
Many people didn't realize that we still living in a global society that pretty much made by many super large sized Black Pearl[0]s and Jack Sparrow(s) is the captain.
Dear Captain Jack is cool sometimes, and could bring you to the treasure, but you should never trust him that he will taking care of you. In fact, regardless what he said, he don't care about you even a little, all he care about is himself. If you fell off board, he will not bother to save you, unless it's out of coincidence.
So yes, you may follow him closely for an amazing adventure if you want to, but whether or not you will survive in the end, it's all depends on you.
[0] Yes, that pirate ship.
Plus, how effective is the advertising in motivating purchase versus sowing seeds of discontent?
It has utility, yes, but what the majority seem to consider, "not good".
Facebook's controlling minds don't care about you, they care about if there's reduction in profit [or profit generating ability].