Introducing Cake: Great conversations about topics that fascinate you

This could be interesting, and it's certainly timely. Hope it works. I signed up to get an invite.

Ryan Grove (@yaypie on Twitter), director of engineering, says:

“We want Cake to be a place where people have great conversations. That means we’re not interested in being a platform for hate speech, harassment, and trolls, because those things aren’t great. Cake was built with this in mind from the beginning, not as an afterthought.”

https://twitter.com/yaypie/status/977263143817699328

I'm not trying to be cynical here, but what is the difference between this and following hashtags that interest you on any other social media platform?